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Privacy Policy
Last updated: August 20, 2025
Who We Are
This Privacy Policy explains how TQM Tours (“we,” “us,” “our”) collects, uses, discloses, and safeguards personal information when you visit
https://tqmtours.com, make a booking, or otherwise interact with us.
We comply with applicable U.S. privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), as well as the Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and Nevada requirements.
Notice at Collection (California)
We collect the categories of personal information identified below for the purposes described and retain them for the periods indicated. Unless otherwise stated, we do not “sell” personal information and we do not use or disclose sensitive personal information for purposes other than those permitted by law.
Categories of Personal Information, Purposes & Retention
California residents may also request details about the categories collected, used, disclosed, or “shared” for targeted advertising in the preceding 12 months.
| Category | Examples | Purpose of Use | Shared With (by category) | Retention | Sold/Shared for Targeted Ads? |
|---|---|---|---|---|---|
| Identifiers | Name, email, phone, billing address | Bookings, customer support, account management, fraud prevention | Hosting/IT, booking & payment processors, email/SMS providers | Up to 3 years after last interaction (or longer if required by law) | No sale; shared only for necessary services |
| Commercial/Booking Data | Tours purchased, dates, preferences | Provide services, customer support, analytics | Booking & CRM tools, analytics providers | 7 years (tax/legal obligations) | No sale; may be used for analytics |
| Payment Information | Card details processed by third parties | Process payments, refunds, fraud prevention | Payment processors (e.g., Stripe/PayPal) | Processor-defined (we do not store full card numbers) | No |
| Internet/Usage Data | IP address, device/browser, pages viewed | Site functionality, security, analytics, troubleshooting | Hosting/CDN, analytics (e.g., Google Analytics) | Up to 2 years | No sale; may be used for analytics |
| Cookies & Tracking | Session cookies, analytics IDs, ad pixels | Site performance, remembering preferences, measuring and improving marketing | Analytics and advertising partners (e.g., Google, Meta) | Varies by cookie (see Cookie Settings) | Not sold; may be considered “sharing” for ads—opt-out available |
| User-Generated Content | Comments, reviews, media uploads | Display content, community management, spam prevention | Spam detection, hosting | Until deleted or as needed for moderation/security | No |
| Sensitive Personal Information (SPI) | Precise geolocation (if enabled), limited payment metadata | Essential operations (booking, fraud prevention) | Payment processors, fraud tools | As required for transaction/legal purposes | We do not use SPI for inferring characteristics |
Sources of Personal Information
- Directly from you (forms, bookings, emails)
- Automatically from your device (cookies, logs, analytics)
- Service providers (payment, booking, marketing, customer support)
How We Use Personal Information
- Provide, manage, and personalize bookings and services
- Communicate about reservations, updates, and support
- Process payments, prevent fraud, and secure our services
- Analyze usage to improve site performance and user experience
- Market our services where permitted (you can opt out)
- Comply with legal, tax, and regulatory obligations
Comments
When visitors leave comments, we collect the data shown in the form, the visitor’s IP address, and browser user agent to help with spam detection. An anonymized string (hash) of your email may be sent to the Gravatar service. After approval, your profile image (if any) is public in the context of your comment.
Media
If you upload images, avoid uploading images with embedded location data (EXIF GPS). Visitors can download and extract location data from images on the website.
Cookies & Tracking Technologies
- Essential: required for site functionality and security.
- Analytics: help us understand usage (e.g., Google Analytics).
- Advertising: may support remarketing and performance measurement (e.g., Meta Pixel). This may be considered “sharing” under California law.
- Preferences: remember your settings.
You can manage cookies through our site’s cookie banner or your browser settings. Some features may not function without certain cookies. We honor Global Privacy Control (GPC) and other recognized universal opt-out mechanisms where required by law.
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content behaves as if you visited the other website directly, which may collect data and use cookies according to its own privacy policy.
Disclosure of Personal Information
- Service Providers: hosting/CDN, analytics, payment processors, booking/CRM tools, email/SMS providers, spam/fraud prevention.
- Legal/Compliance: to comply with law, enforce policies, or protect rights, safety, and property.
- Business Transfers: in connection with a merger, acquisition, or asset sale.
We require service providers to keep your information confidential and use it only to perform services for us. We do not sell your personal information.
Your Privacy Rights (U.S. Residents)
Depending on your state, you may have the rights to: (1) know/access (12-month lookback); (2) correct; (3) delete; (4) data portability; (5) opt out of sale or sharing for targeted advertising; (6) limit the use/disclosure of sensitive personal information; and (7) appeal a decision regarding your request (VA/CO/CT). We will not discriminate against you for exercising your rights.
How to Exercise Your Rights
- Email: privacy@tqmtours.com
- Designate an authorized agent (CA/VA) with written authorization and identity verification.
- We will verify your request (e.g., by confirming information we already hold). We aim to respond within 45 days; we may extend once by 45 days where permitted and will notify you if we do.
- Appeals (VA/CO/CT): If we deny your request, you may appeal by replying to our decision email with “Privacy Appeal” in the subject line. If denied again, you may contact your state Attorney General.
Do Not Sell or Share My Personal Information (California)
We do not sell personal information. Certain analytics/advertising disclosures may be considered “sharing” under California law. California residents can opt out by using our site footer link
“Do Not Sell or Share My Personal Information” or by emailing privacy@tqmtours.com. We honor Global Privacy Control (GPC) signals where required by law.
Limit the Use of Sensitive Personal Information (California)
We do not use or disclose sensitive personal information for purposes other than those allowed by law (e.g., providing services, preventing fraud, ensuring security). California residents may still submit a request to limit via privacy@tqmtours.com.
Children’s Privacy (COPPA)
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information, please contact us and we will delete it.
Security
We implement reasonable and appropriate technical and organizational safeguards, including SSL/TLS encryption in transit, access controls, and logging. No method of transmission or storage is 100% secure.
Nevada Privacy Rights
We do not sell covered information as defined under Nevada law. Nevada residents may submit sale opt-out requests to privacy@tqmtours.com.
International Visitors
If you access our services from outside the United States, your information may be processed in the U.S. or other countries. By using our services, you understand your data may be transferred to jurisdictions with different data protection laws.
Data Retention
We retain personal information only as long as is reasonably necessary and proportionate to achieve the purposes described in this Privacy Policy, unless a longer retention period is required by law (e.g., tax, accounting, or legal obligations).
Where Your Data Is Sent
Visitor comments may be checked through an automated spam detection service. Payment and booking data may be transmitted to secure third-party providers.
Contact Us
Questions or requests about this Privacy Policy can be sent to:
Email: privacy@tqmtours.com
Mailing Address: TQM Tours, [Insert Business Address], Jalisco, Mexico / Chicago, IL
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with the effective date. Your continued use of the services indicates acceptance of the updated Policy.
Tip: Link “Do Not Sell or Share My Personal Information” in your site footer to /privacy-choices.
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Privacy Choices
Manage your privacy preferences and exercise your rights.
If your browser sends Global Privacy Control (GPC), we automatically apply an opt-out of “sharing” for targeted advertising.
Do Not Sell or Share My Personal Information (California)
We do not sell personal information. Some disclosures to analytics/advertising partners may be considered “sharing” for targeted advertising under California law.
Turn this off to opt out of “sharing” for targeted advertising. We also honor GPC.
Turn this off to disable non-essential analytics cookies.
These settings use first-party cookies. Clearing cookies or using a new browser/device resets your preferences.
Limit the Use of Sensitive Personal Information (California)
We do not use or disclose Sensitive Personal Information (SPI) beyond what is necessary to provide services, prevent fraud, and ensure security. You can still submit a limitation request below.
Submit a Privacy Rights Request
You may request access, deletion, correction, portability, or to limit SPI. We will verify your identity before fulfilling your request and respond within 45 days (extendable once where permitted).
Need Help?
Email privacy@tqmtours.com. Appeals (VA/CO/CT): reply to our decision with “Privacy Appeal”.
